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Culture
Learn more about our foundations and guiding principles.


When Perfection Is the Enemy of Quality Culture: Lessons from the Nuclear Security Enterprise
The culture in the Nuclear Security Enterprise (NSE), particularly with regards to quality, was without a doubt the best I've experienced. One thing that really made it great was the common understanding that perfection is impossible. While that may sound odd at face value, what made it powerful was that when issues occurred, they tended to be taken a lot less as a personal blow.

Adam Witthauer
Jun 113 min read


A Tale of Two Quality Cultures: The Importance of Quality Integration
Let's paint a picture of two very different environments, whose root differences can be largely traced back to differences embedded deep in their quality culture. Let's begin with what sadly is more likely to be the default state. "Quality isn't a department" is a phrase that feels largely over-used these days (and beloved by AI), but the situation I will begin with is one where quality is, indeed, more of a compartmentalized department, silo'd outside of production, design,

Adam Witthauer
Jun 25 min read


Big W Engineering Values - Systems Thinking
One of the most important concepts I picked up designing and building Formula SAE racecars in college was systems thinking. A team could easily have "the best engine" or "the best suspension" or "the best controls" and get beat in every category by a car that wasn't the best in any particular area, but successfully integrated all components into one harmonious system. What made the winning teams' cars not only fast but exciting from a design standpoint were things like how

Adam Witthauer
May 73 min read


Big W Engineering Values: Integrity on The 96% Perfect Podcast
Learn more about Big W Engineering's values from our appearance on The 96% Perfect Podcast

Adam Witthauer
Jan 192 min read


Big W Engineering Values - Partnership and Mission Success at the Beach
Taking a vacation to the beach 3 months after starting a business is probably not something you'll find in any entrepreneurial self-help book. The best entrepreneurs, however, will remind you to never lose focus on your true north star. Partnership exists in many layers and contexts, but all stems from the same source inside of us, whether it be related to business partnerships or family. Likewise, even vacations have their own risks which need to be mitigated to ensure mi

Adam Witthauer
Jan 114 min read


My journey leaving corporate America for consulting
A lot of people were surprised at my decision to leave the corporate world. I was at a great company, led an amazing team, and had just cleared some very significant hurdles on the product my team supported. When I started we were a scrappy bunch with just over a dozen quality engineers with seemingly impossible qualification tasks, the two most infamous suppliers in the organization, and buried in quality escapes and overdue CARs. Three years later we had completed the impo

Adam Witthauer
Nov 5, 20259 min read


Big W: A Family Tradition
A quick look into where we came from and what inspires us to do what it takes to build a solid reputation.

Adam Witthauer
Sep 15, 20255 min read
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